Monday, June 28, 2004

Enemy of the week: automobile manufacturers giving models plural-noun names. They're multiplying, these models. The worst offender, to my mind, is the Nissan Armada. Good Christ, if you're going to give a vehicle - an item sold singly, not in groups - a name like that, at least have some sort of metaphorical cohesion and don't go with a goddamn *sea-faring* plural noun. If the pluralness was so key, why not the "Nissan Convoy"? "Nissan Motorcade"?


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3:35 PM  

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