I have another urgent directive to declare: from today's date forward, I'll expect all thoughtful Americans to give more thought to their use of "up" and "down" with respect to describing intercity socializing. No, Example Resident of Monterey: your friends from Santa Cruz aren't coming "up" to visit you. They live north of you. They are coming down. No, Example Resident of San Rafael, you aren't going "up" to Oakland for a show. Oakland is south of you. You are going down. Why so much willy-nilly "up"ping and "down"ing all the time, folks? Don't you know fussy precision and pedantry are much sexier than the thoughtless eschewing of map skills?