Thursday, November 18, 2004

The marketing tactics of certain seafood restaurants strike me as inadvisable. Whenever there's a copious amount of shellfish on the market, and chain seafood eateries wish to share this bounty with their not-all-that-picky clientele, the advertising seems always to center around mental infirmity. Insane Shrimp Spectacular! Lobster Madness! Krazy Krab Feast! And so on. Is this wise? Should consumers really be made to think about the insane preparing this highly perishable, food-poisoning-friendly fare for them? Me, I think imagery pertaining to psychological derangement should really be restricted to foodstuffs with longer shelf lives.


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